adidas has unveiled a fully customizable version of the Ultra Boost XENO which can be personalized through adidas’ customization function, miadidas. Featuring XENO iridescent technology, the Ultra Boost remains driven by innovation and style but enables fans to add their own unique design twists.
The mi Ultra Boost XENO is the customizable follow up to the popular mi Ultra Boost Rainbow model released earlier this year. The new release sees the Ultra Boost reimagined in a monochrome colorway and accented by light-responsive XENO iridescent technology details which take on a new form in every light. The shoe boasts the same features including the Boost midsole, dual-density Torsion System and Continental Rubber outsole, but the miadidas Ultra Boost XENO allows fans to create their own style and add their design elements through a series of customizable options. The mesh upper, caging, laces and outsole can all be customized, with the iridescent XENO effect on the tongue logo and heel pod. In an exciting introduction for miadidas BOOST, the release of the mi adidas UltraBOOST XENO also marks the first time that the ultra-cushioned BOOST midsole will be available in black for customization.
The shoe will be released on Oct. 20 for $220 exclusively at the adidas store on 5th Avenue, New York where customers will have the opportunity to not only be the first to get their hands on the shoe, but can also take part in a 3D experience which can be used to customize the Ultra Boost XENO in real time.